You have found an affiliate program, created your affiliate link and have a dozen more affiliate offers from your favorite ad network. Now you need traffic, and looking for the best traffic sources to your new affiliate website or affiliate product.
In this article I will be going over the paid traffic source, types of traffic for affiliate offer ads and the different targeted traffic options we have.
What is the Best Traffic for Affiliate Marketing, SEO or Paid?
Types of Paid Ads
CPA (Cost per Action or Cost per Acquisition)
This type of marketing involves getting traffic through a website without having to pay until the visitor makes a purchase. This type of affiliate marketing is best for products that require a small amount of money, and is generally less competitive.
For example, CPA campaigns are a great way to market a high-value product, such as a Nutra supplement.
Niche markets with high conversion rates. While CPA marketing has low pay rates, the rewards can be substantial. For example, if you’re selling a new pair of sneakers, you’ll earn 5% of that sale. Or if your traffic is coming from a website, you’ll earn 10% of the sale.
CPM (Cost per Mille)
Cost per mille, also known as cost per thousand. The cost of one mille is the amount an advertiser pays for one thousand impressions or views. In simple terms, cost per mille is the price an advertiser must pay for each thousand impressions.
The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
Website owners receive a set fee for every thousand impressions of an ad. Impressions are also known as “ad views.” Ad impressions represent the amount of times an ad appears on a website but do not measure how many times the ad is clicked.
CPC (Cost per Click) also known as PPC (Pay per Click)
The most common method and the method used by Google. An advertising system that focuses on a specific interest or intent of users. You can target ads based on location, device, day of the week, and time of day. For a better return on investment, you can even use ad groups and negative keywords.
CPC combines several advertising methods to help you get the most traffic from your online marketing campaign. The most popular of these strategies is display advertising, which focuses on brand awareness.
It’s an excellent way to show your brand and products to new audiences. For example, you can use display ads to remarket to users who have visited your website in the past but didn’t convert. And you can use remarketing campaigns to show special discounts to people who haven’t made a purchase.
The CPC advertising model involves auctioning off ads based on a search query. The winning ad will appear on the page. The central concept of PPC is the keywords. By targeting specific audiences, advertisers can get the most out of their ads.
CPA vs CPM vs CPC
Website ads are priced using CPM, one of several methods. CPC is another model of advertising, where the advertiser pays when a website visitor clicks on an advertisement. PPC is another name for CPC advertising. CPA is where the advertiser only pays each time a website visitor makes a purchase after clicking an ad.
Certain pricing methods are more suitable for certain ad campaigns than others. For campaigns aimed at heightening brand awareness or communicating a specific message, CPM is the best choice. In this case, the CTR matters less, since the exposure from having an ad prominently placed on a high-traffic website helps promote a company’s brand name or message, even if visitors do not click on the ad.
CPM advertising is popular with website publishers because they earn money just by displaying ads. The CPM rates are usually quite low, websites need robust traffic to make money from CPM advertisements due to their low rates.
Rates for CPM for the publisher can expect $12-$15 at the low end and $30-$40 at the high end, albeit these numbers will vary on many different variables such as the website niche, quality of the site’s content, how long visitors stay on site and many other factors!
Free Traffic Sources for Affiliate Marketing
Don’t do it! Seriously. You are more likely to give up thinking nothing is working, and this is just because it is incredibly slow and time consuming. Your better getting a job doing anything to make a bit of cash and start a monthly budget for marketing.
There are lots of people who talk about the best free traffic source, I’m not one of them and I encourage you to have a Google and seek someone else’s opinion as I don’t have the experience or incline to learn any free methods!
That said, one method for free traffic is starting a Facebook group on your topic, then visit simialr groups and talk with people, answer their questions, be friendly and make sure people see you as one of the experts in your field.
This shouldn’t be too difficult after a few weeks answering questions and chatting about your topic.
Once you have become a popular person of interest who knows their stuff, then you can tell people about your site or your latest blog post, with a link to your Facebook group. People will join for sure. On the entry questions, ask the user for their email address to confirm they are a real person.
Now your Facebook group is growing which is a source of traffic that you can direct to your landing pages or website content, and you have their email address too.
The next section talks about SEO for affiliate marketing, if you are now shouting at me that SEO is free traffic then your wrong! It is very expensive, let me tell you why.
If you write all your articles for your content marketing for SEO, and you do the keyword research, and you upload the articles to WordPress or your CMS of choice, and then promote them. If you do all those things and you do them properly, then yes you have done SEO for free.
But… how much time do you have left? How long is it going to take you to create 100 articles, 200 articles and keep them updated? And (BIG AND) you are not an entrepreneur or a digital marketer anymore – your a full time writer!
A successful SEO Content Marketing campaign requires a team of 4 to 10 people working full time.
Alternatively 2 to 3 people working in-house and outsource the writers, roughly 2-4k per month starting out. This is not including promoting the articles after publishing them to your site, which is arguably optional depending who you talk to, but this can double the cost.
SEO Or PPC – Which is Best For Affiliate Marketing?
When deciding whether to use SEO or PPC, you need to step back for a second because your asking the wrong question.
Infact, lets start this again with a better question.
For affiliate marketing how can you incorporate both good SEO and Paid Traffic?
(Good question, I’m glad you asked!)
Having a good SEO friendly website has the advantage of lasting a very long time, it will carry on giving you traffic and produce an income for you after you have stopped developing your content.
However, the disadvantage of SEO is it can take months or years to build up a solid income stream.
The advantage of paid traffic is you can switch it on today and have a stream of traffic coming to your site and clicking your affiliate links in a few hours.
Likewise, if you stop buying the ads then your traffic to your site will cease immediately.
The best move to make right now is create your site with a good solid SEO structure and in depth quality articles about the offers you will be promoting, then start running paid traffic campaigns to get your audience on site quickly.
What is a Good Solid SEO Structure?
I’m referring to everything on-page, for example using the correct html tags, alt text, optimizing imagery, internal linking, multiple site maps… this could also be called Building Your Site Properly!
It’s amazing these days how people get lazy with their websites, they buy a hosting package for 1.99 a month, slap WordPress on it, install a theme some stranger recommended to them and carry on regardless, without bothering to learn basic html!
Newsflash: Your building a business here, if you want to build it yourself, then you need to at least spend time learning the basics and try to get an understanding of how things work. If you don’t have the time or interest in doing that, hire a professional!
Your site is your foundation of your business! If you started a bakery shop in town would you buy any old cooker, stick in any old building and open shop without any knowledge whatsoever and expect to make money?
It’s a little outside the scope of this article to write a Solid On-Page SEO Guide, it’s fairly simple and once it’s setup you can forget about it. (I’ll write an article for this with a downloadable checklist!).
You could extend this into a full SEO Campaign with link building outreach and all that stuff. But at this stage I’d rather just put the money into paid traffic and building an email list.
One thing you could do at this point is create citations for the site, social media accounts. I’m not suggesting you start a big social media campaign. Just create empty accounts and if you want to then publish a social media post whenever you publish a blog post on your website – this can be auto-driven.
When you start seeing organic search traffic
When you start ranking for your keywords in Google, or other search engine, you can decide whether to kill the paid ad campaign for those keywords or keep it running… 2 spots on Google’s Top Page is better than 1 after all!
As an affiliate marketer, you should be thinking about Paid Traffic as your primary method and SEO traffic as long term, slow burner method you can utilize at some point in the future.
Email marketing is another method in your toolkit, which we use for generating traffic from previous visitors. Email marketing is the topic of another article so I will leave that for another day!
Paid Traffic Sources for Affiliate Marketers
Mainstream Traffic for Paid Advertising
Mainstream affiliate traffic source using platforms such as Google Ads, Microsoft Advertising (formerly known as a Bing Ad) are a good quick way to get started and get the traffic flowing quickly.
Using Google AdWords and Microsoft Advertising can give you a lot of information for related keywords and insights into what is or what is not working.
Traffic sources list for affiliate marketing offers (in no particular order)
- Mobidea Push
Paid Social Network Traffic
Social traffic advertising is mostly used on platforms such as Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat and Pinterest Ads. Running a Facebook ad maybe the first place some people will think for paid ads, but for a long time now the cost is being driven up and personally I just don’t see it as a viable option for myself.
Which one is the best? there is no overall best traffic source, pick one and test, once you have a profitable campaign and are ready to scale then you can add more traffic sources and see how they perform against each other for a particular ad.
A substantial proportion of all internet traffic comes from adult web traffic. In fact, about 30% of all internet traffic comes from some form of adult website. Traffic to adult websites is higher than traffic to Netflix, Amazon, or eBay, some of the biggest online retailers.
The opportunities for making money are huge, but competition is also present. To stay ahead of your competitors, you need to optimize your marketing campaigns constantly.
There is nothing to say you have to advertise an adult product with adult traffic. You can advertise anything you want, as long as your affiliate offer allows it.
Think about this… who visits adult sites? are they a separate group of people than those browsing Facebook or searching in Google? No, it’s the same people. The people who go to adult sites are the same people who visit Facebook, buy from Amazon, your just catching them at a different.
So why not show them your offer, with so many people in a buying state frame of mind, could this be a golden ticket?
Different traffic sources may (and probably will) give different results for different campaigns. Test > Optimize > Test (that could be a could byline for this website XD).
Regardless of the source of traffic you choose, be sure to research the different options to find the one that best suits your needs.
Paid Traffic Ad Types and Styles
A good banner ad design is a combination of several components that should come together to create a high-converting ad.
The content must be interesting and engaging, as the design will decide whether the ad will attract viewers. The content should be relevant and focus on a clear CTA.
It should be designed in a responsive way to fit different screen sizes. The size of the ad is not as important as the words used in it, as most viewers only glance at the web banner ad for a few seconds.
Unlike traditional display ads, native ads fit into the aesthetic of the page, so visitors will not even know that the ad is sponsored.
The first examples of native advertising were Instagram, Facebook, and YouTube. In both cases, the native ad would appear alongside editorial content and was completely transparent.
In addition, influencers would promote products they liked and make money from the promotion, but the content itself was not affected.
One example of native advertising is a National Geographic post that features a beautiful photo along with a caption that explains the story behind the image.
Because the brand is so highly regarded, its followers won’t mind if it is a native advertisement. Many brands also pay influencers to create content.
GoPro partnered with YouTuber VidProMom to create a camera review video. The YouTuber, known for her camera reviews and tutorials, included a link to purchase the camera at the end of the video. Smart.
Push traffic is a powerful advertising method that can make your ads appear right on top of your readers’ screen. Notifications sent to a user’s smartphone or laptop from a website or app. These ads are difficult to miss because they appear over other windows or in the lower right corner of a user’s screen.
They are designed to be brief and relevant to the user’s needs. However, this does not mean that they are useless. Rather, push notifications are an excellent marketing tool for online businesses and can significantly increase ROI.
Push notifications have a high click-through rate. This is crucial for user prequalification, as this will help you choose the best audience for your push ad campaign. Push ads are user-friendly, and generally have a high-quality audience and high conversion rates.
One of the biggest advantages of push ads is the ease of opt-in. Because the user has to request the ad, there is no need to worry about them being ignored.
I really enjoyed writing this article, in fact I rambled on in so many places and went way off topic , I had to cut 1/4 of it! 😉
To summarize this article (or blog post if you prefer), this is going to be the first of a series of articles I plan to produce on Paid Affiliate Marketing.
My previous series on Affiliate Marketing for Beginners is centered around creating an authority website in a niche and promoting related ecommerce stuff through product reviews and how to guides. The traffic for that style of affiliate marketing is mainly from SEO and Content Marketing strategies.
This new series is the other side of affiliate marketing which uses Paid Traffic to specific offers that are available to us. Trust me when I say it is like comparing apples to oranges.
I wanted to introduce the topic here by first talking about the traffic, and some of the terminology used. It is not meant to be an all in depth article, just an overview to get the ball rolling and get my brain ticking. Hope you enjoy and found this useful in some way.
Founder of Mango & Coffee, George is a full stack software development professional for over 25 years. Since 2017 has developed an interest with online marketing, specifically SEO strategies and Content Marketing to increase traffic from search engines.
Affiliate marketing is an industry where almost anyone in the world can take part and build an independent business. Unfortunately, acquiring the right knowledge to get started is not easy, given the number of sites feeding people bad information. Mango & Coffee aspires to be one of the good sources of affiliate marketing online and believes this information should be available for free.